Branding · Packaging

Axion

Peptide brand identity & packaging

A navy packaging system with lime and blue variants for a three-product peptide range.

Branding
Packaging

Logo

Services: Branding
Scope: Brand identity · Packaging
Typeface: Fear Robot
Deliverables: 4 (listed below)

Overview

About the project.

Axion needed a peptide brand that looks premium on a shelf and stays readable on a small vial. We built a navy identity with lime and blue variants, set in Fear Robot, and carried it across the whole range.

The challenge

Three products, one tiny label each, and a brand that had to feel premium without hiding the details researchers look for first.

What we did

A bold wordmark and a strict label grid: name, strength and purity always sit in the same place, while colour tells the products apart. The system then runs through boxes, bags and a gift set.