Branding · Packaging
Astriva
Peptide brand identity & packaging
A hot coral-pink identity for a GHK-Cu research peptide.
- Branding
- Packaging
- Services
- Branding
- Scope
- Brand identity · Packaging
- Typeface
- 42dot Sans
- Deliverables
- 4 (listed below)
Overview
About the project.
A bold coral-pink brand for a GHK-Cu research peptide, carried across vial and disposable-pen labels, a white box and nasal spray packaging.
The challenge
Stand out in a category full of navy and white, while keeping every label clean and readable at 45 by 19 mm.
What we did
One confident colour, a soft 42dot Sans wordmark and a label spec for every format: vial, pen and spray. The white box lets the pink do the talking.
Logo
The mark.
The logo, its variations and how it is built.
Brand identity & packaging
Labels, boxes and brand world.
Brand board, label system, packaging and product imagery.
Colour & type
The system.
Palette
- #FF2F62
- #353535
- #F8F5F6
Typeface
- 42dot Sans