Axion
Peptide brand identity & packaging
- Branding
- Packaging










Axion needed a peptide brand that looks premium on a shelf and stays readable on a small vial. We built a navy identity with lime and blue variants, set in Fear Robot, and carried it across the whole range.
- Scope
- Brand identity · Packaging
- Typeface
- Fear Robot
- Palette
- #031432 · #D1E46E · #2060EB · #FFFFFF
The challenge
Three products, one tiny label each, and a brand that had to feel premium without hiding the details researchers look for first.
What we did
A bold wordmark and a strict label grid: name, strength and purity always sit in the same place, while colour tells the products apart. The system then runs through boxes, bags and a gift set.
Palette
- #031432
- #D1E46E
- #2060EB
- #FFFFFF
Typeface
Fear Robot
- Logo & brand board
- Colour and type system
- Vial label system
- Kit box, bag and lifestyle imagery











































